QT gas stations locations

QT dominates Atlanta gas-station market
March 28, 2017 – 08:49 am

QT dominates Atlanta gas-station market photoQuikTrip, even with its Tulsa, Okla., headquarters and a slow start when it entered the Atlanta market 25 years ago, has become the dominant gas retailer locally.

It’s responsible for a third of all gas sold in metro Atlanta, and it was QuikTrip’s high-volume, low-margin model that decades ago led to a downward push in metro Atlanta’s gas prices, leaving the region as one of the country’s most inexpensive for fuel, even as prices rose, said Tom Kloza, Oil Price Information Service chief oil analyst.

Competitors gripe about the unbranded gasoline that Quik-Trip sells, insisting their own brands are better for car engines, but they praise the company for its friendly staff and well-stocked convenience stores.

While QuikTrip isn’t the only metro Atlanta gas retailer to offer these amenities, Kloza said it is the leader in the region, where it took on Atlanta-based RaceTrac on its home turf.

QuikTrip has 122 Georgia stores to RaceTrac’s 64. Atlanta is QuikTrip’s biggest market anywhere. RaceTrac’s largest presence is in Dallas, where QuikTrip also is a competitor.

RaceTrac has operated in the Atlanta market for 75 years, but only converted to a larger-store format in 1999, said Trina Potts, executive director of strategic marketing and programs. RaceTrac continually looks at Quik-Trip’s pricing and tries to stay competitive. It will unveil a new store design by next year to create an atmosphere more conducive to selling food.

The details are not set, Potts said, but the store layout will change. Checkouts will be closer to the door and RaceTrac is considering the addition of side entrances.

“We’re completely re-imagining it, ” she said.

With their large-format stores and stations that can have close to two dozen fueling stations, RaceTrac and Quik-Trip already dwarf a number of their branded competitors, and QuikTrip is getting bigger.

QuikTrip is using its Atlanta base to expand into North Carolina and South Carolina. It is building a new generation of convenience stores 24 percent larger than the normal 4, 600-square-foot footprint, with side entrances, dedicated delivery doors and made-to-order specialty drinks.

Any new Atlanta gas stations, such as a controversial Ormewood Park outlet in Atlanta south of I-20 that neighbors are trying to stop because of its proximity to houses, will offer the new layout where space allows it. Stations in Jonesboro, Suwanee and Doraville will begin construction in the new format in the coming months.

Source: www.ajc.com
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Popular Q&A
Which gas station is better, QT or circle K?

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